Why were all early entries from the San Diego area? Because lead designers of #USvsHate included educators from the San Diego region, with support from the Center for Research on Educational Equity, Assessment, and Teaching Excellence (CREATE) and the Department of Education Studies, UC San Diego. Key partners included educators from the San Diego Area Writing Project and the California Reading and Literature Project (San Diego region). We piloted #USvsHate in spring 2018 and scaled #USvsHate across the San Diego region in the 2018-19 school year. Teaching Tolerance hosted a national scale-up in 2019-20. Now CREATE and Mica Pollock’s national group #Schooltalking are continuing to build nationally!